I don't know if this is what you're looking for, but there is "Defying
Gravity: The Making of Newton" by David Menuez (photography) and Markos
Kounalakis (text), published by Beyond Words Publishing Inc.
ISBN:0-941831-94-9. It is a photographic and text account of the race to
bring Newton to market.
Patrick
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Plan to be spontaneous tomorrow.
A Message from Patrick Jendraszak
On Friday, March 22, 2002, at 08:33 AM, doppler wrote:
>
> dear list!
>
> im looking for newton references in marketing literature, but it seems
> like
> i there is barely anything written about it. this is very strange, since
> there is quite a lot of documentation and not so difficult to perform an
> empirical study.
>
> the only reference to the newton ive found so far is clayton m
> christensens
> classic "the innovators dilemma: when new technologies cause great
> firms to
> fail" ISBN 0-87584-585-1; chapter 6, pp134-136.
>
> christensen describes the newt as an example of disruptive technology -
> the
> conclusion is that the newton is not a failure, but deemed to succumb
> due to
> unrealistic expectations of the market. (the book was published in
> 1997, a
> year before the demise of newton). overall, the book is interesting
> reading
> for anyone working with product dev., maybe a bit too focussed on the
> disk
> drive market, but still motivates its place in the bookshelf.
>
> if there is/are any other scientific/marketing publication/s that refer
> to
> or analyse the newton business case, please let me know! i might be
> interested in writing something myself at a later point...
>
> thank yall ;-D
>
>
>
> roman pixell
>
> _________karmatic_experience_group__
>
> mailto: roman_at_karmatic.com
> phone: +46 (0) 8 643 83 00
> fax: +46 (0) 8 598 14 954
> cell: +46 (0) 709 10 35 51
> web: www.pixell.net/doppler
> icq user number: 3698764
> ____________________________________
>
>
>
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>
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