At 01:10 PM 7/19/2002, you wrote:
>But if Apple keeps doing things like this, there won't -be- a next
>iBook. Apple has a war chest in the billions; it's not going to dent
>seriously to live up to what many people expected.
I've kept out of this one up 'til now, but this comment got me.
I assume you can prove this comment that they have billions of dollars
simply waiting around to be used - as you phrase it "a war chest"?
Have you ever run a business before? (I don't ask this snidely - it's an
honest question.) I'm in the process of setting up a publishing business,
and I am astounded at the stuff I never realized you needed to worry about
- and every single worry costs a dollar amount. (Being America-centric
here, since I live in NJ, and will be setting the business up there.) I'm
not even contemplating the extra money required in a tech business, since
I'm not setting up my company to design/sell computers.
I think what you may have meant here is that the company is worth billions
on paper. However, that money is all virtual. As active, ready cash, I'll
bet that number is lower by orders of magnitude. Remember, there's R&D,
there's a simple thing called paychecks, there's electricity, taxes, and in
case they happen to not own the actual land their buildings sit on,
rent...need I go on? Name me a single company that has available cash in
the billions - I'm betting there isn't one. Remember, you can say that
they have assets in the billions, but that doesn't equate to being able to
dip your hand into the till and pull that money out.
Keith McComb
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Would somebody PLEASE reboot the clue server?
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